Apple TV+, Netflix, Prime Video, who did better in 2023?

We took stock of the situationa few months agomarket share of platforms in the video streaming sector (long formats). This thanks to a study of the siteJustWatch, which regularly publishes reports of this type. The statistics provided byJustWatchHowever, they only concern the American market. The website has today updated its analysis and provides us with data for the fourth quarter of 2023.

Previous ranking

In the previous report, which was based on data collected between January 1, 2023 and September 30 of the same year, the ranking was as follows:

Amazon Prime Video : 22 %
Netflix : 21 %
Max : 15 %
Disney+ : 12 %
Hulu : 11 %
Paramount + : 8 %
Apple TV+: 7%
Others : 4 %

What has changed?

Nothing, the classification is identical:

We noted during the September report that Apple grew by 1% over the year 2023. It therefore maintained its progress during the fourth quarter, and could still gain some share in 2024. Many original releases are planned this year , asKillers of the Flower Moon,or the fifth season ofwinner of the BAFTA Awards Slow Horses.

Amazon Prime Video is first, but not Amazon

The ranking presented here positions the streaming platformd’Amazonin mind. But if we were to calculate the market shares of companies operating in the streaming sector, and not of platforms, we realize that it isThe Walt Disney Companywhich is the leader in the United States.

The reason for this is thatHulubelongs to him, and possesses according toJustWatch11% shares in Uncle Sam. By adding the shares ofDisney+ and Hulu, The Walt Disney Company obtains 23% market share.