A new report from JustWatch shows that Apple is slowly continuing its progress in the streaming market. Among giants like Amazon Prime Video, Netflix, or even Disney +, Apple has managed in recent years to gradually grab more and more market share.
1% gained in one quarter
A previous report from JustWatch told us that the Apple TV+ service had gained 1% market share in the first quarter of 2024. In the second quarter,the apple firm remains on the same momentum by gaining a new point on the American market, which now places it sixth, ahead of Paramount+.
Here is the JustWatch ranking of video streaming market shares for the second quarter of 2024 in the United States:
- Amazon Prime Video : 22 %
- Netflix : 22 %
- Max : 14 %
- Disney+ : 11 %
- Hulu : 10 %
- Apple TV+ : 9 %
- Paramount+ : 9 %
- Others: 3%
© JustWatch
Here is aprevious ranking, which concerns the period of the fourth quarter of 2023:
- Amazon Prime Video : 22 %
- Netflix : 21 %
- Max : 15 %
- Disney+ : 12 %
- Hulu : 11 %
- Paramount+ : 8 %
- Apple TV+ : 7 %
- Others: 4%
At this rate, Apple could soon overtake Hulu and Disney+, which are considered juggernauts in the field. JustWatch tells 9to5mac that it observedmore and more success for several Apple Originals productions:
We saw some changes with TV+, which saw an overall increase in market share as well as several original content that positioned itself in our streaming rankings throughout this quarter. Apple TV+ is now closing in on Disney+ in terms of size in the US SVOD market
For example,an Apple TV+ film had exceeded Oppenheimer in a weekly ranking.If Apple continues to gain market share per quarter continuously, it would overtake Netflix in about three years and three months.
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By : Keleops AG
