As rumors surrounding Apple's VR headset multiply, some analysts are already taking risks and announcing release dates for the product. While Ming Chi Kuo announced a few days ago thatthe helmet should keep us waiting for the whole of 2022, Tech Advisor consultant Steve Milunovich said that Apple could release its headset as early as next spring during the first conference of the year.
They recently appeared on CNBC's Power Lunch to discuss Apple's stock price and the company's next product. While the Apple brand offered headphones for the first time in its history at the end of 2020, it could well start 2022 with another new product launch, and thus surprise the competition with headphones. of VR/AR.
Two strategies for two launch dates
A spring release would show a certain confidence on the part of Apple which would present its product to the market before Sony does the same with its hypothetical PSVR 2 which presents itself as one of its most serious competitors. If on the contrary,Ming Chi Kuo's analyzes prove to be accurate, and Apple is waiting until the end of the year to launch its product, the latter could then let Sony's headset "wipe the plaster" which would allow Apple to focus its communication around the defects of the Japanese competitor's headset.
Two strategies which both have their strengths and weaknesses, so it is difficult to know at the moment which of the two the Cupertino company will prefer. One thing is certain, Appl seems to have high expectations regarding its AR/VR headset, during his statement Steve Milunovich presented it as "the next big thing", a product that could break new ground heading to Apple, just like the iPhone, Apple Watch and AirPods.
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By : Keleops AG
