For several years now, rumors have been rife around the launch of a mixed reality headset that combines virtual reality (VR) and augmented reality (AR) by Apple. And things do seem to be becoming clearer on the Tech giant's side if we are to believe the latest note published by Ming-Chi Kuo, the famous insider at TF International Securities.
The arrival of Apple could change everything for the sector
This information should always be taken with a grain of salt, but we also know that the latter is often well informed. He thus affirms that this device could be launched next January. According to him, this release will be a huge upheaval in this market and should greatly boost the sector. In particular, we could see many immersive video games appear or even new multimedia entertainment.
He also judges that this is the most complicated product ever designed by Apple with many suppliers in the supply chain. And if the apple brand manages to take leadership in the market, he thinks that the company therefore has no interest in joining initiatives such asthe Metaverse Standards Forum, an organization we were talking to you about this week.
Finally, Ming-Chi Kuo thinks that once this new headset is launched, most of the Cupertino company's competitors will fight to copy it, which will considerably boost all players in this market.
On Apple's side, we prefer to procrastinate for the moment. But Tim Cook neverthelessrevealedthis week all the enthusiasm he had for augmented reality.
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By : Keleops AG
