The American channelCBSva
broadcast this SundayDecember 20in his famous show "60
minutes", areport on Apple's "secret" premisesin
company ofJony Ive and Angela Ahrendts.
The show's Twitter account shared a preview of some photos
taken from the report and gives a glimpse of the content of this trip around the world
very protected from Apple:
We see the presenter of the show, Charlie Rose, in full
conversation withJony Ive, responsible for the design of
Apple products, in what is Apple's design laboratory, i.e. the bin
sable de Mr Ive.
In two other photos, Angela Ahrendts, Apple Store manager,
takes a guided tour of a mock Apple Store that representsthe future
Apple stores around the world.
Thefirst Belgian Apple Storewhich opened last September
is also one of the first new generation Apple Stores in the world.
It is composed of a luminous ceiling, small trees in large pots,
movement-sensitive wooden tables and illuminated panels that highlight
before the brand's products.
Since the death of Steve Jobs, Apple has opened upmore and more to
mediaand organizes from time to time controlled visits to certain
sites like hisMac accessory testing labor even aother labin which are
tortured iPhones in order to communicate about the bendgate problem.
We will keep you posted with additional information after
the broadcast of the report and perhaps even its delayed replay.
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
