well thatChatGPT offers free accessto its basic functionalities, to benefit from all of its capabilities and its most recent advances, you must subscribe to a paid subscription, ChatGPT Plus. The latter unlocks additional options (advanced language models, unlimited messages, image generation with DALL-E 2) and priority access to the chatbot.
Precisely, to cope with the astronomical costs of developing and operating itsartificial intelligence, OpenAI is seriously thinkingto monetize free access to ChatGPTby the introduction of advertisements into its service.
An economic model under pressure
The figures are dizzying: despite a valuation exceeding $150 billion,the company would have consumed 5 billion dollarsthis year just for training its artificial intelligence models. The servers dedicated to this training are real energy sinks and their consumption has literally exploded.
In this context, Sarah Friar, financial director of OpenAI, spoke in the columns ofFinancial Timesthe hypothesis of monetization through advertising.And there is no shortage of clues.
OpenAI in search of profitability
The signals of a transformation are accumulating: strategic recruitment of advertising experts fromMeta groupand Google, internal reflections on integration «thoughtful» of advertising space. Sam Altman, CEO of the company, long reluctant to this prospect which he described as "last resort», now seems more open to this possibility. However, the company is moving forward cautiously, aware of the stakes for its reputation and its business model.
At the same time, OpenAI continues to develop its paid offering. A partnership with Apple (who invests heavily in Altman's company) also providesChatGPT integration with Siri via iOS 18.2, with emphasis on the paid subscription directly in the system settings. A very attractive opportunity to expand its premium user base.
This about-face by OpenAI, going from absolutely free to advertising integration,perfectly illustrates the paradoxes of the AI sector. While the democratization of these tools seemed certain, economic realities are now catching up with initial ambitions. Let's be realistic; the question is no longer whether advertising will be included in ChatGPT,but when and how she will invite herself there. Search engines, social networks, streaming platforms, etc. Almost everyone has been there.
- OpenAI plans to integrate advertisements into free ChatGPT to tackle colossal operating costs.
- The company is recruiting advertising experts while developing its paid offering, ChatGPT Plus.
- The arrival of advertising in ChatGPT today seems inevitable to ensure profitability in the face of OpenAI's astronomical expenses.
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By : Keleops AG
