It is a ritual imposed by the presence in
stock market, Apple each quarter gives an overview of its results for the months
past. These are then compared to the same period last year for
see how the sales and financial health of one of the most
big US companies. After years of growth and broken records
every year,
2016 started with a historic (relative) decline.
This makes the results of the last quarter particularly
followed.
Tim Cook presented the figures for the months of April to June 2016 this
night, here is what we can remember!
The big numbers
In terms of figures, we note that this quarter displays afigure
business of $42.4 billionand anet income of
7.8 billion.
This would make competitors and other companies green with envy and
appears better than anticipated by Tim Cook himself during
of the latest results publications. But this is to be compared to
results from the same period last year. They appear like thisin
drop, since the turnover was 49.6 billion for a net income of
10.7 billion.
The gross margin rate also fell from 39.7% to 38%.
iPhone, iPad, Mac and App Store sales
This quarter, Apple sold40,4 millions d’iPhone, against
51.1 million during the first quarter, and 47 million last year. Apple has
underlined thevery good start of the iPhone SE. It is according to
Tim Cook who spoke after the communication of the results, popular in
all countries, especially among people who have never had an iPhone
previously, a quantity calculated in “millions” by the Apple manager.
The success of the iPhone SE is also reflected in the average selling price
of iPhones, which appears to be decreasing:
Regarding theiPad, these are 9.9 million who
have found a buyer, compared to 10.2 million in the 1st quarter of 2016 and 10.9
last year.
Finally, the range of computersMacalso displays a
decrease with4.2 million units sold, against 4
million in the first quarter but 4.7 million over the comparable period of
last year. This corresponds to a period indicated as difficult for
the entire computer market.
In this landscape which confirms a year 2016 more difficult than the
previous, some good news still appeared. These are the
revenues linked to “services”namely largely
l’App Store with app-related sales. Thus, the CA
reached an absolute record andgrows by 19% compared to the year
past. This is according to Apple linked to the installed base of machines. We
mentioned yesterdaythe
sale of the billionth iPhone approaching.
Other information to remember
Tim Cook said India was now the country with the strongest
growth (+50% over one year) but remains very “optimistic” regarding China.
These countries are reservoirs of sales growth for Apple and as such
geographical areas particularly targeted by the giant.
Apple Pay is also showing good growth. The number of users
monthly revenue grew 400% year-over-year, as the service
joined countries other than the US in recent months, and France recently. There
half of the transactions being made outside the US. In the US, 3 million businesses
now accept payment with iPhone or Apple Watch.
Finally, to end on an optimistic note, Tim Cook who of course refused
to talk about upcoming iPhones (iPhone
7 or 6SE) is “very confident about the products to come” according to the director
Apple financier Luca Maestri.
Will the next iPhone range as it is taking shape arrive at
reverse a trend that seems sustainable in 2016? The answer
in a few weeks with the presentation of the new features, start
september.
And you, confident?
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.
