The information has the effect of a bomb. According tole Wall Street Journal, Apple is preparing to invest inOpenAI, the manufacturer ofChatGPT. This approach takes place as part of a funding round led by the company Thrive Capital which should total several billion euros, our colleagues detail.
Apple confirms its ambitions for AI
We do not know the total amount that the Apple brand intends to spend, but it should be noted that it is not the only one involved in this operation. For example, Nvidia, the electric chip giant is also part of it.
The Cupertino company in any case confirms its great interest in AI. Last June, she notably presentedApple Intelligence, its new system that perfects Siri. For the most complex tasks, the latter will rely on ChatGPT.
Craig Federighi, head of software at Apple, explained this choice during WWDC last June:“We wanted to start with the best”. But Tim Cook made it clear that the Apple brand was not holding back nothing and could turn to other language models in the future, including Google's Gemini. We can also imagine that the Tech giant will eventually offer its own in-house conversational agent.
Microsoft on the lookout
As the economic media rightly points out, this initiative is unusual on the part of Apple, which is not used to investing in startups. The company generally prefers to buy certain companies directly, or finance partners in order to secure its supply chain.
There is no doubt in any case that the current operation has not escaped Microsoft. The Redmond firm already owns 49% of OpenAI's profits following its investment of 13 billion. She does not intend to stop there and she is participating again in this round table.
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By : Keleops AG
