For several years, the
tablet sector records a continued decline in sales due to
mainly from a fairly long renewal cycle, namely that the
users keep their tablet for several years before experiencing the
need to change it for a new one, and it seems that this also affects
smartphones.
Indeed, according to a new article in the Wall Street Journal which cites
results of a study conducted by the BayStreet Research firm, users
of smartphones would keep their mobile terminalmore and more
a long timein recent years.
More precisely, according to figures from BayStreet Research, in 2014 the
renewal cycle for smartphones was 23 months, i.e.2
ans, and four years later it has now increased to 31 months, i.e.
almost 3 yearsof conversation.
The firm in question estimates that this renewal cycle will continue to
lie down and predicts a duration of33 months from now to the year
next, plus the worn battery replacement program
of iPhone is not going to help sales of Apple's smartphone.
Users who change their battery this year,
recover a device with autonomy as on the first day and can be
also better performance (in some cases), and they are certainly
more inclined to wait a little longer before renewing their iPhone.
Another factor explaining this extension of the renewal period
is the market forrefurbished smartphoneswho takes more
in greater magnitude.
A growing number of users are turning to these worn-out devices
refurbished by the manufacturers and which are therefore sold less expensively,
this now represents approximately1/10 of sales
smartphones.
Do you keep your smartphone longer than before and why (price,
no more subsidy linked to the package, minor new features, other)?
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr