According to a new analysis published by theWall Street Journalnot long ago, the Chinese public tended to be less interested in smartphones than in normal times. More specifically, sales would havedropped 34%in the month of April compared to the same period last year. The result is a score of 17.7 million units sold, according to a local research firm. If we now look at the situation from the beginning, this number rises to 86 million products, or 30% less than in 2021.
At first glance, this is rather bad news for Apple.The Californian mobile brand is sometimes considered to be the king of market share in the Middle Kingdom., even ahead of other Android manufacturers who have been established in the country since their beginning (Huawei, Xiaomi, BBK Electronics, etc.).
COVID-19 and shortages in chaos
Several reasons could explain this phenomenon. The first, you surely know it: it is thepandemicof coronavirus. Indeed, if it seems to be coming to an end in Europe, China is still under fire from a powerful wave of contamination despite a reduction in the number of patients in recent days.
With this, we must also not forget that the single-party state is one of the main places of subcontracting for mobile phone manufacturers. However, several factories are facing heavyshortagesof components whose impact can be felt until the last kilometer.
Consequences for iPhones?
Such estimates necessarily worry shareholders of Apple and other competing companies. Fortunately, Tim Cook's firm is supported byexcellent financial resultspublished in recent quarters. Consequently, the group still hasserious room for maneuver to the tune of several hundred billion dollarsin order to deal with a possible crisis.
It is whispered by more than oneiPhone by subscription-and therefore “cheaper” in the eyes of some consumers- is in preparation. Accessible thanks to a monthly plan, the device therefore perhaps has what it takes to continue to convince even the smallest budgets at a time when inflation is starting to make the headlines.
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By : Keleops AG
