Have you ever wondered what the realecological impactfrom your iPhone? This is the question that raisesBuy Now: These brands that manipulate us, anddocumentary Netflixproduced in partnership with iFixit. A film that may make you see your favorite smartphone in a new light.
The documentary points in particular to theannual rate of releasesnew models, which pushes foroverconsumptionand generates aastronomical quantity of electronic waste. But Apple is not the only one in the viewfinder, far from it. Amazon, Samsung, Google and others are also singled out for similar practices.
Apple marketing under the microscope
Buy Now attacks marketing deemed excessive by Apple and other industry giants. Former Amazon employees testify, for example, tosubtle influence techniquesused to make the latest model seem like an essential.
Imagine if Apple and its competitors decided to release a new smartphone every two or three years, instead of every year. This would significantly reduce the environmental impact of producing and transporting devices, while encouraging you to keep your iPhone for longer.
Repairability, the key to a truly durable smartphone
iFixit, committed partner of the film, recalls the importance ofrepairabilityelectronic devices. The company, whose dismantling articles we regularly relay, campaigns for aright to repairby providing you with guides and tools to extend the life of your products.
Did you know that there is a smartphone designed from the ground up to be as environmentally friendly as possible? This is the Fairphone, amodular and easily repairable device, which uses sustainable and ethical materials. A virtuous model which proves thatit is possible to reconcile technology and ecology.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
