- If Twitter survives, it's thanks to ads
- Elon Musk, the boss of the app, thanks Apple and Disney for continuing to pay for it
- Many other advertisers have decided to stop their campaigns on Twitter
According to new information reported by our colleagues fromVariety,Elon Musk soberly thanked Apple and Disney during a conferenceorganized in San Francisco. This, because the manager believes that he owes the survival of Twitter thanks to advertisers of this scale, even though the platform has not been profitable for many months. However, some assume that the trend could soon be reversed, thanks to the judicious changes implemented since the arrival of the new CEO at the head of the company. However, updatescriticizedby many others.
It must be said that Apple, for its part, indeed seems to have done everything possible not to put obstacles in the way of Twitter.Tim Cook, in particular, spoke publiclyin favor of maintaining the application on iOS if it continued to respect certain promises in terms of moderation. The contract will apparently have been fulfilled, even if Steve Jobs' protégé has not raised the subject again recently.
Why are advertisers fleeing Twitter?
Despite everything, even today, many advertisers have decided tostop serving adson Twitter. This is explained in particular by recent statements from Elon Musk, owner of the site since last year. The boss explains that he wants to give pride of place to freedom of expression, which worries advertisers. Understandable: who would want to see a campaign for their product displayed alongside a discriminatory or conspiratorial tweet?
The return of profit is scheduled
To try to combat the drop in revenue, Twitter thenlicensedin mass, as showna recent ranking signed byPresse-citron.netnot long ago. The recent crisis linked to the Russian-Ukrainian conflict and theinflation post-COVIDnot having helped, we even had to thank several thousand employees, including those most involved in the company's strategy.
The good news? For Elon Musk, profitability would be there again shortly. Number one is banking on the return of positive accounts by the second quarter, in just a few weeks. On the side of specialized analysts, however, we are a little more skeptical: the rebellion is still brewing within the social network's teams because of the dire working conditions and many brands still do not wish to be associated with the image of “ founder” of Tesla. This one is indeed notnot close to overflowing…
Par : Twitter, Inc.
