A year ago, the arrival of ChatGPT completely shook the world. And now, the tech giants are engaged in a real race for artificial intelligence. Google, for example, plans to integrate generative AI into all its products, including the search engine and Google Assistant. As for Apple, it has already confirmed that it is investing in this technology. But as of now, no product announcement has been made yet.
However, according to numerous sources, the Cupertino company should announce a major update to Siri, based on generative AI, in 2024. And today, this is becoming clearer. In a recent post, the X (former Twitter) Revengus account posted some interesting information about Apple's work in artificial intelligence.
According to this source, which is regularly relayed by the media:“Apple is currently using LLM to completely transform Siri into the ultimate virtual assistant and is preparing to expand it into Apple's most powerful AI application.”And according to him, the fruit of this work would be announced during the WWDC 2024 conference. Furthermore, Apple would plan to make it a new feature of theiPhone 16.
Good news:
Apple is currently using LLM to completely revamp Siri into the ultimate virtual assistant and is preparing to develop it into Apple's most powerful killer AI app.
This integrated development effort is actively underway, and the first product is expected to be…pic.twitter.com/rN3Fh3sw7L
— Revegnus (@Tech_Reve)November 9, 2023
The year of software at Apple?
For the moment, this information should, of course, be considered with caution. However, it is clear that Apple must accelerate the development of its generative AI for Siri to remain competitive with the competition. As a reminder, Google will integrate itsBard AI to Google Assistant. And Amazon has already presented a new version of Alexa that takes advantage of recent technological advances in AI.
In any case, it now seems obvious that 2024 will be marked by significant changes to the iPhone software. Indeed, in addition to the fact that we expect Siri to be powered by generative AI, Apple should also start authorizing sideloading (the installation of apps that are not on the App Store) on the iPhone in 2024, to comply with the European regulation on digital markets.
It should also be noted that recently, journalist Mark Gurman (Bloomberg) explained in a newsletter that in 2024, the iOS 18 update will be quite special. Indeed, the Cupertino company would rely heavily on the software part to sell its iPhones, describing the update as ambitious.
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