The big news this year regarding iOS should be the arrival of artificial intelligence. If the form that this AI will take is still unclear, its arrival iniOS 18there is no longer a shadow of doubt about it. According to the latest rumors, Tim Cook's firm has entered into a partnership with OpenAI (the father of ChatGPT) to integrate the famous conversational agentdirectly in the iPhone.
This solution would allow Apple to enter the AI market through the front door, without being left behind by its main competitors (Samsung and Google) who already have a small head start on the bitten apple. But integrating such a service is a headache for Apple.
The Apple brand cannot in fact launch AI functionalities locally. Conversational agents like ChatGPT need billions of data to work. The performance levels of iPhones do not allow such a field of data to be stored and used within a reasonable time frame.
Apple will therefore resign itself to using the Cloud to operate its AI. An idea which is more than contradictory with the philosophy displayed by the brand in recent years, which defined itself as the “greatest defender” of confidentiality and personal data.
Un service “opt-in”
According to the latest information from the Bloomberg news agency and its journalist Mark Gurman, Apple should focus on an “opt-in” service for its AI. In other words, the apple brand will ask the user for their consent beforerun a query in the cloudto operate the AI.
This part of the services linked to AI would therefore be optional, and users could ignore it for reasons of confidentiality. A solution proposed by Apple halfway between its desire to protect the personal data of its users at all costs, and at the same time, a necessary evolution towards intelligent services.
Dag Kittlaus, the co-founder of Siri, nevertheless believes that this solution is only a “short or medium-term” development for Apple. It is certain that the Apple brand will develop its own AI, capable of offering better confidentiality of the personal data of iPhone users.
Apple can'tremain a partner of OpenAIfor years, especially on a subject as central as artificial intelligence. We already know that billions of dollars have been released by Cupertino to facilitate the development of “in-house” AI. However, it will be necessary to wait one or two years before the service is efficient enough to be presented to the general public.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
