With iOS 7 the iPhone begins to take care of us: any new features like Google Now?

During the
keynote, Apple demonstrated the main new features
d’iOS 7, but obviously does not
didn't have time to show everything.

Among what we have seen little or not at all is the center's 'today' tab
notification. However, it deserves attention.

In practice, in this tab which is an integral part of the center of
notification, the user will have access to a lot of useful information for
the day that awaits him. Contact birthday, weather data,
traffic info and more, that's what awaits us.

To better understand this new feature, the Macrumors site first looked
interested in how Apple collects data.

It all starts in the location settings tab where a new
category called 'Frequent Locations' has appeared. Like his
name suggests, with this function it seems that the iPhone is able to
identify places that have been visited several times so that you can
provide the user with traffic information on this subject. This is what the
following screenshot.

We do not yet know when this traffic information will appear.
or not, but we can easily imagine that it should make its appearance
a little before it's time to leave for work, thus warning the user of
unexpected traffic disruptions.

Even stronger, it seems that this famous tab can deliver
“personalized” messages. A user noticed that when he detected a
busy schedule, he had the delicacy in the evening to advise his
owner to go to bed early in preparation for the day of
the following day.

This style of functionality is reminiscent of what Google does with
Google
Now(available
here with Google Search, it will be very interesting to see in the future what
what Apple can do with this screen which seems full of promise

source