Alongside Disney+, Netflix recently announced the arrival of a subscription financed partly by advertising, more affordable than current offers. But that would not be the only difference, since the new price could also be delivered with one less key functionality. This is the ability to download a movie to watch later. Same for the series.
It was Steve Moser, a developer particularly accustomed to this type of discovery, who managed to find proof incode sourceof the streaming service. To date, however, the change has not yet taken place for customers and we do not really know when this will be the case. Moreover, in France the announcements are still not available.
Alternatives already on the way?
The good news is that there were already solutions to remedy the absence of downloading when the Netflix app debuted on iOS. Of theclients tiersmade it possible to retrieve the video on a mobile or on a computer, to be able to view it for example on the plane or without spending your mobile data plan.
We can therefore only hope that publishers will be inspired to offer the same tool when Netflix welcomes advertising, which should happen around the beginning of the year.2023in Europe (December 2022 in the United States). Good to know, however: the content catalog will not be the same as for current paid subscriptions, because it will be less extensive.
Personalize your experience
With this, Moser also got his hands on another piece of code where it states that Netflix will ask you some questions in order tobetter understand your advertising expectationsand therefore display the most relevant campaigns possible. We also imagine that the phenomenal amount of data collected by its recommendation algorithm, kept secret, should help to better target prospects.
According to the latest information on this subject,Microsoft will take charge of Netflix's advertising management. The streaming giant will then join a sector where they are already establishedApple (TV+), Meta (Facebook Watch), Alphabet (YouTube) et Amazon (Twitch).
