Orange lost 615,000 customers in the first quarter of 2012 following the arrival of Free Mobile

That's it
everyone remembers thisdifficult start to the year for mobile operators
historical in France, with thethunderous arrival of the new
entrant Free Mobilewho slashed prices on packages. After
several weeks where operators have proposed price adjustments in
reaction, we discussed theprice of
different iPhone mobile plans after the arrival of free in this
comparative. The impact in terms of subscribers for operators was also
highly anticipated, we were able to have
a first trend for SFR and Bouygues hereetregarding Orange
To be.

With the communication by Orange of the figures for the first quarter of 2012,
quarter which precisely marked the arrival of Free mobile, the least we
can say is that the French operator has suffered from new competition
entrant :

Thus, Orange lost approximately615,000 customers on this
period.

But we must also look at how this was done. We had
effect noted a somewhat crazy period concerning subscriptions during which
departures to Free but also to other operators but also
arrivals of new subscribers were favored by the multiple
price changes. These 615,000 lost customers are ultimately the result
d’an arrival of 1.7 million new customersin parallel
of2.3 million mobile plan cancellations Orange.

In this assessment, the packagesSosh sold only on the Internetat prices lower than
those of the parent brand made it possible to attract200 000 clients.

It remains that theproblem of average revenue per subscriber must arise in
the accounts. Orange announces that it has neverthelesscompensated
partially its losses thanks to the income from the roaming contractwhat
the company has just signed with Free and which allows the incoming operator to
have a national network using that of Orange. The relationship between
the two partner enemiesbeing
nevertheless appeared tenseduring the past quarter.

You can find ourtableau
comparison of iPhone plans here

SO,Did you change operator at the start of the year? For
the best or not?

Talk about it in our comments butalso discuss your
experiencesor ask your questions tousers from all operators here on our
forum iPhone, iPod touch et iPad, a dedicated operator area for you
attend.

Source

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.