This Sunday is the first day of December. This date is the one chosen by the World Health Organization and the United Nations General Assembly to become theinternational AIDS day. The theme this year?Community organizations make a difference. First of all, know that you cangive on the official Sidaction website.
This disease is one of those that the Global Fund is fighting against, an organization that raises money during the operationProduct (RED)in partnership with many brands. And as usual,Apple is once again among the companies that sell red productsa percentage of which is donated to the initiative.
Marketing & Philanthropy
For the occasion, we see little by little more and morered Apple logosin the official stores of the Cupertino company. In recent days, this change has indeed been noticed by passers-by, all over the world. If the store in your city is not yet affected, it won't be long before you do so. The goal is to remind visitors that they can, for example, buy the iPhone XR (our test) branded* for the event rather than purchasing a device that has no positive impact on society.
It’s that time again: Starting today, Apple Stores around the world have (RED) logos and window decals in support of World AIDS Day on December 1.
?: Apple Upper West Sidepic.twitter.com/hk2WBvcRrj— Michael Steeber (@MichaelSteeber)November 27, 2019
Otherwise, let's not forget that it is also the period ofBlack Friday...And that Tim Cook's company has planned a number of promotions. The liveliness of this new color allows the logo to be more visible and therefore attract more potential customers inside.
*modified to brand colors
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
