Indiscretions: Augmented Reality at the heart of Apple's strategy, on iPhone then with glasses

In January, the famous blogger and evangelist
American, Robert Scoble, said, citing sources close to the company
Carl Zeiss that a partnership has been established with the Cupertino company to
lancer
augmented reality glassesin 2018.

And according to publisher Mark Gurman of the American newspaper Bloomberg, Apple
would indeed work onaugmented reality glasses,
but alsofeatures related to augmented reality for
l’iPhone. The Cupertino firm would for the occasion constitute
a shock team.

According to Mark Gurman's sources, this team would be composed of a
engineer who worked on Facebook's Oculus, Yuri Petrov, and another
Avi Bar-Zeev having participated in the development of Microsoft's HolosLens, two
virtual reality headsets.

The Cupertino company also went to Hollywood to recruit
experts in 3D imaging and special effectswho have
worked on films like Avatar, King Kong, and many more.

This team, which includes software and hardware veterans at Apple,
as well as new recruits specializing in images, would be led by
Mike Rockwell.

The latter previously worked at Dolby, and had advised a young
Meta company, whichmanufactures augmented reality glasseshas
950 $.

In order to accelerate its projects in the field of augmented reality, Apple
also hasbought several companieslike Metaio who
was developing augmented reality software, or even FlyBy Media which
was working on augmented reality features for devices
photo.

More than a hundred engineerswork on reality
augmented whether for glasses, but also AR functionalities for
the next iPhones.

Regarding the iPhone, and according to Mark Gurman's sources,
Apple is working on the possibility oftake a photo and edit
after the fact the depth of fieldfor example to make an update
focus on another element in the photo. Or even'isolate an object
in a photo and change its orientation.

Another feature in development would be the possibility of using the
augmented reality foradd virtual effects and objects on
a person, a bit like Snapchat.

Concerning augmented reality glasses, Apple could use the
computing power of the iPhone forproject images onto the glasses
glasses, which would save battery life
glasses.

On the occasion of a recent video podcast of the show "This Week in Tech"
with Leo Laporte, Robert Scoble reaffirmed that
augmented reality glasses made in Apple could be releasedand moved forward
the launch window starts next summer, however it looks good
too soon.

Source

Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr