Next spring, Apple will roll out as part of an iOS 14.5 updatea toolwhich will inform users when an application wants to do tracking to better target its advertisements.
Since the unveiling of this feature, many developer voices have been raised, starting with that ofFacebookwho took the lead in this revolt. Inan advertising campaignpublished last December in major American newspapers, the web giant even explained: “We stand up against Apple, to defend small businesses».
“The truth is we admire Apple”
The company is not the only one that seems worried about these future measures. During the presentation of the fourth quarter financial results, Derek Andersen, the financial director of Snap, the parent company of Snapchat, also wanted to warn investors. This new tool presents “another risk of demand interruption“, he warns. He adds:
It is not yet clear what the long-term impact of these changes will be on our business dynamics, and it may not be clear until several months or more after they are implemented.
However, Snap does not show the same hostility as Facebook towards the Apple brand. Quoted byAppleInsider, the commercial director, Jeremi Gorman, even explains: “The truth is, we admire Apple, and we think they're trying to do the right thing for their customers. Their goal of protecting privacy is consistent with our values and how we have built our business from the very beginning.»
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
