Clearly, the latest measures taken by Apple in terms of confidentiality are not to Mark Zuckerberg's taste. The CEO of Facebook once again spoke on this subject during the presentation of his company's financial results. He deplores the measure that the Cupertino company is preparing to deploy. As a reminder, they planto inform userswhen an application wants to do tracking in order to better target its advertisements.
The rag burns between Facebook and Apple
The founder of the social network believes that this functionality will directly harm the commercial interests of his company: “Apple may say they are doing this to help people, but these moves clearly follow their competitive interests.» He also believes that the apple brand is “one of Facebook's biggest competitors».
As a reminder, last November, Mark Zuckerberg hadalready heavily criticized Apple. He then explained: “Personalized advertising helps small businesses find customers, grow their businesses and create jobs. Planned actions by platform companies like Apple could have a significant negative effect on small businesses and economic recovery in 2021 and beyond.»
Facebook also launchedan advertising campaignin the major American newspapers on this subject. The company specified on this occasion: “We stand up against Apple, to defend small businesses».
