Telegram takes a significant step forward with its paid version

It's not just Twitter that now offers additional features for a fee. Indeed,recently this has also been the case for Telegram. The difference is that here, success really seems to be there where the service just bought by Elon Musk would struggle to find loyal customers. A figure revealed by Pavel Durov himself, the CEO, tends to prove it to us:one million usershave already subscribed to Telegram Premium!

Pouraround five euros per month, do the math: this new feature has already brought in nearly five million dollars for Telegram. So of course, we are not at the level of the billions that Apple, which is developing its own alternative (Messages), can generate, but the score is something to be concerned about. Even more so when we know that the premium service is, for its part, completely free.

Other income in the loop

Let us point out, however, that although this success is indeed significant, it is not to the point of eclipsing theamount collected by advertisementson Telegram. Because the messaging platform is paid mainly through advertising. A key growth vector for many applications,even Uber is doing it for its car notificationswith driver recently.

However, this is not the case for all publishers, far from it. We further know thatWhatsApphas not yet launched into the marketing of a possible paid package, moreover no one knows if such a release is in the works. The company has nevertheless belonged to Meta since the acquisition by the company - formerly called Facebook - several years ago. And therefore resells your personal data at the best price.

What are the benefits of Telegram Premium?

Telegram Premium includes several new options such asfaster file downloads, animated emojis unavailable with the free version of the app or even the possibility of sending documents weighing up to 4 GB.

It is currently assumed that these are mainly theprofessionalswho use Telegram Premium. More and more of them are using channels to distribute content to their audience while guaranteeing more confidentiality than with many competitors.