Since the debut of Apple TV+,The Morning Showis a real cause for celebration for the streaming platform. One of the architects of this success is none other than Mimi Leder who served as executive producer and director of the series. The fact that she has just signed a multi-year global agreement with Apple is therefore a form of recognition for her work.
Mimi Leder, a sure value signs with Apple TV+
This deal comes just after Apple TV+ announced a renewal of The Morning Show for a third season. But Mimi Leder also has a more than impressive CV. We particularly remember his work on the seriesShameless,The West Wing, or evenThe Leftovers. She has also directed some notable feature films including,Deep ImpactetThe Peacemaker.
As our colleagues atThe Wrap, the signing of this contract is part of a fierce battle between the different platforms to produce ever more content. Quality is necessarily a primary criterion in this streaming war and with it the race for talent.
In this little game, Apple is expanding its canvas more and more. The apple brand now has privileged relationships with big names such as Alfonso Cuaron, Julia Louis-Dreyfus, Idris Elba, Simon Kinberg, the A24 studios, and even Tracy Oliver.
And this list, far from being complete, does not stop there. We also spoke to you two years ago aboutthis deal signed with Ridley Scott, particularly known for his filmsAlien,Blade Runner,Thelma et Louise, but alsoGladiator.
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