TikTok has just announced theSymphony Digital Avatars, which are human-looking characters generated by artificial intelligence. These clones are partnew platform solutions,which are intended for creators. In its newsroom, the Chinese social network shares:
After unveiling Symphony, the suite of TikTok advertising solutions powered by Generative Artificial Intelligence, TikTok today presents Symphony Digital Avatars, an AI solution dedicated to dubbing international campaigns, and Symphony Collective, to help creators and brands to produce TikTok content that makes a difference.
Trained with professional actors
These AI avatars intended to promote various things on TikTok have beentrained to reproduce a wide variety of gestures and facial expressionscopied from professional actors around the world. This allows AI characters to not be limited to one culture and adapt to everyone. We imagine thatan avatar aimed at the Italian market will probably be more expressive than one aimed at Germany, For example.
Brands and creators will have the choice between two types of avatars to humanize their promotional campaigns and distribute them around the world. First there are theStock Avatars,which are pre-produced using actors. These are the ones mentioned just above.
Otherwise, TikTok offersCustom avatars, which as their name suggests,can be adapted to the creator's needs, and the image of the brand. Theymay also include intellectual property.
According to TikTok:
Creating ad content dedicated to TikTok increases purchase intent by +37% and brand preference by +38%. Additionally, 79% of TikTok users have a preference for brands that demonstrate a clear understanding of how to create content specifically for the platform.
Emphasis on “empowerment of creators”
TikTok wants this new service to be developed in collaboration with all the stakeholders affected by these avatars. To do this, she created an Advisory Council called Symphony Collective, which is made up of recognized names. It includes ambassadors from major brands like Wendy's or NBA, agencies like OMD, Day One, and Tool, as well as well-known platform influencers like David Ma.
Use cases forGenerative AI now seems to be expanding to other horizons!
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
