After having established Lisa Jackson as a true ambassador of biodiversity,theTimethis Sunday looked into the case of Tim Cook. Number one in Cupertino since the departure of Steve Jobs almost ten years earlier, the manager saw his career take off at the same time as his company's staggering turnover. As a reminder, it is worth nearly 2.5 trillion dollars at the moment. Equivalent to more than 2,000 billion euros, such a sum places the firm at the head of the largest capitalizations on the planet.
On confidentiality
Obviously, it is impossible to read an exchange with Tim Cook without the question of the protection of privacy being raised by the journalist who hosts it. This is John Simons. After recalling Cupertino's latest significant commitments in favor of the security of personal data, he asked Cook what the future of this sometimes controversial position was.
For the CEO, the answer is clear: “we believe that privacy is a [fundamental] right“. Better: this is a “value” key at Apple. An argument that is nevertheless difficult to swallow in the current context, wheresome countries like Russia are actually managing to bend iOS to better control their citizens. Not so long ago,Siri even went so far as to be pinned for listening to Internet users' conversations without their consent and without their knowledge.
© Apple
Cook passionate about AI
When asked about his personal opinions, Cook assures (once is not customary) that he is passionate about everything related to artificial intelligence. A completely different subject, but which also appears to be one of the cornerstones of Apple's strategy. We can now find machine learning technology in many products and services from the Californian multinational.
Some examples, in brief:
- Smart Stack suggestions, widget arrived with the update to iOS 14
- the Neural Engine of the A15 chip powering the iPhone 13 but alsothe sixth generation iPad mini
- the Siri voice assistant, which becomes more efficient by analyzing messages from millions of spoken requests
Social issues
Finally, Simons also seems to have returned - without naming him specifically - to the #AppleToo scandal, mentioning the political and human issues of good working conditions. Tim Cook, for his part, assures that he has always taken care of his employees. At the heart of concerns at Apple: “diversity“, “inclusion“, “equity” et “justice“. To the wise.
*deep learning / machine learning
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By : Keleops AG
