Last week was
punctuated by visits by Tim Cook through different European countries. He has
effect was first seen in Marseille, in the Apple Store at Terrasses du Port,
then to Paris, for an interview with Le Figaro in particular.See here
for photos of the CEO in France. He headed to Germany,
then from the United Kingdom, to visituniversities,
Apple stores, major media, but also developers, like the English
behind the magnificent gameMonument Valley.
Across the Channel, he also gave an interview to the newspaperThe
Independent, in which he saysconquered by reality
increased. From there to seeing it as a sign of an upcoming Apple product linked to
the AR, there is only one step:
According to Tim Cook, augmented reality has a greater future for the great
public than virtual reality, since the latter locks the user
in a bubble closed from the outside. And for him, no one wants to cut themselves
of reality like this for too long, in addition to citing the
bad physical sensations that it gives.
Augmented reality pleases the big boss much more, for its principle,
which would both improve the everyday lives of
users, but also to entertain them. He even adds that in addition to being
very excited by this new technology, he compares its great potential
public to that of the iPhone, no less.
Simply, it's still a little early, he says, to properly take advantage of
AR easily and simply. But that doesn't take away the fact that it's not
innocuous that he delivers such praise for the technology in question.
Apple has already shown some interest in augmented reality, with
patents,as
the one, recruitment of experienced people in the field,
asPetrov,
ex-Oculus Rift, or even during a previous interview with Tim Cook at
Washington Post,has
find there.
And then the analysts come together to say that AR at Apple is
for soon, this is the case ofMing-Chi Kuo,
but alsoMark
Gourmet, or even
Gene Munster, without forgetting
Robert Scoble.
According to a majority of them, augmented reality is a technology
soon integrated into the iPhone, with or without additional glasses. To see this
that Tim Cook reserves for the iPhone.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.