Each year, the DealBook Online Summit is an opportunity for influential figures from the media and business to discuss key issues such as the geopolitical situation or technological issues. In November 2021, the guests were notable: Mary Barra (General Motors), Albert Bourla (Pfizer), Mellody Hobson (Ariel Investments) but also Tim Cook were there.
The latter, current CEO of Apple, is now followed very closely during his appearances in the press which are more and more frequent after several years of relative discretion. It's not the only one.Craig Federighi, current Mr. iOS of the Apple firm, also took the microphone during a conference where the serious case of sideloading was discussed. A subject that Cook wanted to address again this week…
No question of giving in in the face of the threat!
Indeed, for the protégé of Steve Jobs, those who wish to install apps without going through the iPhone verification process can do so… “by purchasing an Android [mobile]“. The choice is therefore always required as far as users are concerned, but not on the side of the manufacturer, who continues to justify himself by concern for security.
The analogy proposed by Tim Cook is also scathing: for the president, selling a smartphone without this barrier would simply be like selling cars without installing airbags. It would therefore be “too risky“. Despite everything, the most experienced hackers continue to access the content of Apple devices, even without having to download any platform to their victims.Pegasus, the spyware of some governments, works exactly this way.
Sorkin, the journalist who interviewed Tim Cook, also tried to find out more about the supposed autonomous car that Apple would design in secret. Unsurprisingly, the response only confirmed the company's position in favor of secrecy: no information on future products will be revealed before their official presentation. In the meantime, we will have to make do with rumors that mention here and there an improved CarPlay or even augmented reality displays on the windshield.
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By : Keleops AG
