In 2024, a major change happened to the App Store. Indeed, under pressure from European authorities, Apple has decided to open its application store to cloud gaming video game services. This is how it isXbox Cloud Gaminget GeForce Now.
Microsoft's criticisms
However, we are in September 2024 and Microsoft has still not offered its application on the App Store. It's not for lack of trying, but according to the Redmond firm, the changes made by the Apple brand do not go far enough for it to be able to launch.
In a submission to the UK Competition and Markets Authority (CMA), the company believes that the guidelines maintained by Apple“still represent an obstacle for native Cloud Gaming applications”both technologically and economically. She denounces in particular the fact that the Cupertino company requires it to make all content, subscriptions and functionalities in an iOS application available in the form of in-app purchase.
Apple responds
For what ? The 30% commission fees charged by the Silicon Valley giant prevent effective monetization of the service, judges the company founded by Bill Gates.
Called into question, Apple believes that Microsoft did not contact it to take advantage of the new possibilities offered to cloud gaming services on its store. She cites the exampled’Anstreamwhich offers 1300 retro games. The company run by Tim Cook helped him optimize his subscriptions and even manage his public relations.
As we will have understood, tension is growing between these two large companies. For its part, the CMA is continuing its investigation until November and will publish a final report and recommendations to improve the cloud gaming market early next year.
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By : Keleops AG
