Apple should present its mixed reality headset at the next edition of WWDC« Reality Pro ». If the product is still the subject of many rumors, the latest reports confirm the outlines of a (very) high-end product, independent and suffering from somewhat low autonomy.
But above all, Apple's augmented reality headset would be “a headset”. A real fault for the Apple brand which focuses much more on AR than VR. Pushed internally by Apple boss Tim Cook, augmented reality is Apple's “future” for many analysts.
Apple must release the perfect product
However, the best product to benefit from this augmented reality is not a headset, but rather a pair of glasses. The project of launching connected glasses is not new in the world of Tech. This old chimera made Google engineers tear their hair out, as they tried for a long time to develop their “Glass” without success.
More recently, other companies like Snapchat have launched into connected glasses, but again without experiencing resounding commercial success. Apple could therefore bet on this technology, but to succeed in convincing a public that is suspicious by nature, Apple will have to present a product that breaks with the latest advances, capable of succeeding where Google has failed.
Apple Glass: you will have to be patient
According to TF Securities analyst Ming-Chi Kuo, this pressure to succeed would have postponed the launch of such a product several times. Apple knows that it has no room for error and Apple wants to do things right. So, Tim Cook decided to take his time.
In his latest report, Kuo announces thatles « Apple Glass »should not see the light of day before 2026 or 2027. A distant calendar which testifies to the colossal work still to be carried out for the Apple.
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By : Keleops AG
