The arrival ofOpenAIand ofChatGPTon the market has shaken up the world of artificial intelligence in a significant way. After just over a year of existence, the tool already has nearly2 billion monthly visitors, with real usage data well above average. If the tool initially caught the eye of the general public, it now assists millions of professionals and students in their tasks. It is true that some people cheat and exploit it to accomplish certain tasks that they should have done themselves, but the use to which it is put depends on each individual, like any tool.
This dazzling breakthrough directlymakes it roarthose who said they werethe biggest players in AI. The latter affirmed that the technologies used inChatGPTwere nothing innovative and already existed before, thatthe only thing that has changed is its distribution to the general public with an interface that can be used by everyone.
That may be true, but when you think about it a little more, you realize that so far, none of them have convinced users as much asOpenAI. If they had the technology for so long,why not have deployed them for the general public? Especially since the more we use them, the more they learn and become effective.
Apple, for its part, was content to observe with maturity how things unfoldedand did not pull out the muscles,while taking care to invest in research on this subject. This judicious posture allowed the firm to become better aware of the issues and potential constraints linked to the AI market. This strategy is reminiscent of that used by the very famous Chinese general Sun Tzu, and which he shares in his work “The art of War».
”When we are capable of attacking, we must appear incapable; when we use our strengths, we must appear inactive; when we are close, we must make the enemy believe that we are far away; when we are far away, we must make him believe that we are close. »
Sun Tzu teaches reflection and preparation rather than action based on a sense of superiority or inferiority.What Google would have done better to implement before announcing Gemini. Google was quietly seated in her AI minibus, moving at a cruising speed, and saw theFerrari OpenAIat such a speed that she didn't understand what was happening. Google then tried putting a rocket engine in its minibus to catch up, but it didn't go as well as expected.
AI, OpenAI, Apple, between disruption and precautions
All this to say that for its part, Apple kept its distance and did well. In view of the problems encountered byOpenAIregarding therights of content used in reference to provide answers to users, Apple is taking precautions. THENew York Timesteaches us today thatCupertino has reportedly started negotiations with publishers and news agencies to power its generative AI system.The initiative is laudable and it does not seem thatMicrosoftorGoogledid the same (there is a lack of information on this subject).
ConcerningOpenAI, we know that it did not do so, but its case is different, it is a company that came to shake up its market like a startup. In this situation, moving forward by taking risks (without being reckless) is sometimes vital to the launch and survival of the business.
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By : Keleops AG
