According to news reported by theFinancial Times, theDigital Markets Act(DMA) is getting ready. This future regulation aims to limit the hegemony of the internet giants by better regulating their activities, but the different companies concerned have remained a matter of speculation until now. According to the newspaper, the definition of targets has, however, been refined recently.
This would therefore be any company capitalized at eighty billion dollars or more and offering at least one online service. Among the candidates, we obviously find Apple (more than two thousand billion dollars in valuation with the App Store, TV+ or Music), Microsoft, Amazon, Alibaba, Booking, Meta, Tencent, Samsung, Adobe, Netflix, Salesforce, Walt Disney, Shopify or even Airbnb.
The question of monopoly takes center stage
For the moment history does not say what the text of the law will contain, but several hypotheses are mentioned. First of all,like in the United Statesand in Japan, MEPs could choose to force Apple to allow third-party developers to notify their users of the existence of a payment method external to iOS. In this way,exitthe 30% commission charged by the brand on each in-app purchase.
Another possibility:Cupertino could be banned from pre-installing all its proprietary platforms on iPhones. Files, Safari, Maps, Photos, Translate, Shortcuts, Weather, Mail, Calendar or even Books and Podcasts have in fact serious alternatives created by other publishers, whose potential is more than biased by the native presence of competing apps. 'Apple on its mobiles.
A case far from being closed
Betweenlobbying operations of the Apple in Brussels with millions of eurosand administrative slowness, future European directives are in any case not about to interfere in the daily life of GAFAM and other platformsuberized. A first vote should take place next week, the precise content of which remains unknown. Most of the time, the institution is then responsible for communicating the results of this type of decision via a press release: we will of course keep you informed in real time.
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By : Keleops AG
