A new report from Consumer Intelligence Research Partners (CIRP) confirms the trend that iPhone owners are switching phones less often than Android owners. This desire to keep your phone over time is quite new among iPhone users. Before the pandemic, they tended to change phones faster than Android smartphone users.
In its report, the CIRP explains precisely what users do with their phone. So61% of new iPhone ownersgot rid of an old phonetwo years or more. This figure is only 43% when it comes to Android phones.
Buying an iPhone, a thoughtful choice
The figures balance out slightly when we look at the share of people who changed their phone after three years of use (or more). This is the case for 29% of new iPhone owners compared to 21% for Android users.
Another big difference is that the percentage of people who have changed their phone twice in less than a year is very low at Apple. This only corresponds to 10% of the panel according to CIRP figures. This proportion is much higher among Android smartphone owners with 23% (nearly one in 4 people) changing their phone twice in a single year.
This figure can be explained bythe selling price of an iPhonefacing an Android smartphone. Purchasing an iPhone, regardless of the model, is a significant investment, which requires thought in advance. On the other hand, purchasing an Android smartphone can be inexpensive, done on the spot, without much thought as to the usefulness of the purchase in question.
iPhones last over time
Contrary to a persistent urban legend, iPhones have a longer lifespan than Android smartphones. One of the main arguments to explain this longer lifespan is the maintenance of numerous updates on Apple smartphones for years.
Manufacturers using Android are also trying to catch up on this point, Google has just announced on the occasion of the release of itsPixel 8 et 8 Prothat they were going to be updated for 7 years. They should therefore still work just as well in 2030. It will be interesting to see at the start of the next decade if these smartphones are still used, or if they have been technologically outdated in the meantime.
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By : Keleops AG
