Four years ago, the Pokémon Go phenomenon caused a lot of talk. All the media made a lot of irony about these Pokémon hunters who, armed with their smartphones, set off on an adventure close to home. While the augmented reality game has just celebrated its anniversary, what is immediately striking is that it has managed to retain a large number of fans.
In terms of numbers, Pokémon Go generated $3.6 billion in total revenue globally according to Sensor Tower. Of this amount, $1.7 billion, or 46.4% of total revenue, comes from the App Store. The game has been downloaded 125.4 million times on iOS since July 6, 2016. In total, this represents 21.7% of total installs.
Pokémon Go does better thanCandy Crush et Clash Royale
The trend is not one of decline, on the contrary, 894 million dollars were spent on gaming last year, more than in the three previous years. Since the start of confinement, the counter has also panicked with$445.3 millioncollected to date.
These data, more than impressive, do not take into account the Chinese market where Pokémon Go is not yet accessible. As we told you aboutlast year, Nintendo's app did better than Candy Crush and Clash Royale for the first three years of launch. The sequel looks pretty good and the game has also been able to adapt to the pandemic by offering activities to do from home.
Pokémon GO
Par : Niantic, Inc.
