WithiOS 15, Apple offers a whole bunch of features designed to better protect your privacy. Among them, we find the possibility ofblock cross-app tracking. A solution which is obviously not to everyone's taste,starting with Facebook which is losing billions. For users, on the other hand, the advantage is certain, so much so that Apple has chosen to highlight it during a new marketing campaign just published on its official YouTube channel.
In this original production, we find a young woman, Ellie, shopping in her record store, when she suddenly sees a strange sign. This indicates that behind a door hides an auction of... hispersonal data. Our protagonist then approaches and discovers that his information is indeed being offered to the highest bidder, before finally calling on the block from Settings to put an end to the scene.
Your conversations protected
The video particularly mentions the case of emails, which are actually quite easy to secure from a dedicated setting on the iPhone. This can be found from the following path:Settings > Mail > Privacy Protection >Protect your activity in Mail.
Please note that still as part of your exchanges with those around you, Apple also ensures that your entire list ofcontactsand text messages sent from Messages. The platform is also end-to-end encrypted, in order to prevent possible hacking.
Very valuable habits
Beyond this data, Apple's advertising also reminds us that all yourpurchasescan be tracked by certain developers if you do not restrict them from doing so. Here, Cupertino is talking about medicines but other equally sensitive issues such as politically engaged transactions should not be left aside either.
Finally, know that editors can also know your positionGPSin real time if you give them the right: a key indicator that a local store can then use to better target you on social networks. Do you also disable cross-app tracking?
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By : Keleops AG