The phenomenon of “PornFood”, or the act of filming or taking photos of appetizing foods, is gaining a level. The home meal delivery applicationUber Eatswill indeed offer the videos in its application. Thanks to a new functionality similar to the short TikTok or Instagram formats,Restaurant owners will be able to present their dishes on video in the app.This information comes from TechCrunch, which specifies:
Awaneesh Verma, senior director of product at Uber Eats, exclusively told TechCrunch in an interview that the new feed is being tested in New York, San Francisco and Toronto. The company plans to launch this stream globally in the future.
A major advantage for everyone
If video streams in short formatoptimized to capture attentionare often criticized fortheir harmful effects on the brain, this new type of use could on the contrary be beneficial for users. This is what the company's senior product director told TechCrunch:
Early data shows that people are much more confident when trying new dishes and things they otherwise might not. — Even small things, like being able to see the texture of food, the size of a portion, or the contents of a dish, have been a real asset for our users.
© Uber
Thanks to this new feature, restaurateurs have a major advantage in their pocket. Uber Eats specifies thatThis is not advertising, therefore the functionality is free. Restaurants will therefore have every interest in learning how to showcase their preparations on video to win new customers. Competition is tough in the application and some will not hesitate to put all the chances on their side.
The shopping stores present in the application will also be able to benefit from the new feature, even if the benefits are not the same for them.
1 million merchants
Uber Eats continues to grow around the world and now hasmore than a million merchants, in 11,000 cities, on six continents. With so many businesses going through its app, the company has announced new measures aimed at supporting them.
Among them, new personalized recommendations based on the establishment's order history in the application. Uber Eats can recommend that the latter carry out a promotion on a menu or a dish that people often order. Professional partners of Uber Eats will also benefit from a new application from this summer, always with the aim of optimizing their turnover. business.
Of course, Uber Eats hasa direct interest in intensely supporting restaurateurs, because the company takes a percentage from each order,like Apple with App Store apps.
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By : Keleops AG
