Starting with Apple TV+, perhaps the most anticipated of the Apple brand's services. While hundreds of millions have been spent to put together original shows and films, but which really struggle to compete with Netflix, which by spending twice as much, produces ten times more original content.
Apple Arcade et Apple News +
The two services Apple Arcade, specialized in video games, and Apple News + were setbacks for the Cupertino brand. The company suffered a major failure with the launch of News +, the service was criticized as soon as it was announced by the New York Times, which even withdrew fromthe free version of Apple News. Today, only the Wall Street Journal, the Los Angeles Times and the Toronto Star are present daily on the Apple application.
PourApple Arcadethe failure is more nuanced, but the platform still did not obtain the results hoped for internally. A recent shift in strategy seems to be moving towards more engaging games. Apple has chosen to introduce its platform through famous games, rather than introducing little-known games through its platform, this strategy having been a failure over the last year.
Apple Music a logical advance?
AndApple Musicis the brand's service par excellence, it is worth remembering that the application was launched in 2015, well before the others. And in addition to a much less recent launch, the application was able to rely on more than 10 years of work, with the iTunes Store, created in 2004. If Apple Music today competes with the streaming figures of Spotify, its results must not tarnish those of other services in the same group. We must also remember that when Apple Music was launched in 2015, the market offer was totally different from what it is today, for Apple TV+, which arrives in the world of video streaming, already saturated .
