Apple cases for iPhone 5c and 5s shake up traditional accessory brands

In
parallel to the launchiPhone 5cetiPhone 5s,Applealso proposed
onown range
official accessorieswho are
on sale hereand whoseleather version for iPhone 5s has been
tested here.

Obviously, this range enters into full competition with numerous
manufacturers of iPhone accessories includingOtterboxwhich came out recentlyCommuter
Wallet, a wallet case for iPhone 5/5sor even thewaterproof hull series
Preserver.

However, in the United States, a study shows thatApple succeeds in its bet by
gaining share in the iPhone case market.

According to Consumer Intelligence Research Partners (CIRP),76% of
iPhone users purchased protection for their iPhone, ce
which shows the full potential of this very competitive market.

This study, based on the responses of 400 American users,
shows thatOtterboxis largely
popular since it alone represents more than 50% of the
sector.

This result is not particularly surprising when we know the quality
hullsOtterboxlike theOtterbox Commuter tested here,
l’Otterbox
Defender tested hereor even theReflex tested in the latter
article.

Nevertheless,Appleslowly but surely nibbles
field representing10% of hulls foriPhone 5cand even15% foriPhone 5s.

So,Otterboxwould not lose
bad ground with20% foriPhone 5c
and 25% foriPhone 5s, figures in
lower but which would please a good number of prop makers.

At the same time, brands like Belkin, Griffin, Incase, Incipio,LifeProof, Speck and Spigen, which often have very
good hulls, do not represent a sufficient share to be quantifiable
individually in the study and they are therefore included in the 30% of the 'others'
marques.

And you ? What case did you buy for your iPhone? If
you bought one….